How to build a business identity on a shoestring budget


No matter what kind of business you are running online, you need to brand it to achieve true success in the market. This is because a brand allows you to stand out from the competition, connect to the target demographic easily, and promote trust and reliance in your customers. It doesn’t matter if you have a limited budget; you can build a powerful brand still. Just try the following techniques.

1. Create a professional website

Most people learn about new brands through their websites. In fact, they judge a lot from the appearance and “feel” of the website alone, and they aren’t really wrong in this approach. This is because only serious and committed businesses make the effort to create websites that look attractive and professional. So, if you want to create a strong business identity, then you can’t go about it unless you have a proper website. The good news is that you can learn how to create a website for any kind of business yourself. With platforms like WordPress, Shopify, etc. building premium websites has become easier than ever.

2. Design a unique logo

No brand can be complete without a unique and attractive logo. However, you don’t have to compromise with the quality due to the lack of funds.

There are many affordable but premium solutions on the Internet that can meet all your requirements. Logo makers are one such solution, which allow you to design high-quality logos in a matter of minutes. You don’t even need experience with graphic design software!

To use a logo maker you just need to provide a few details like the name of your brand, industry, and the kind of design you want and it can create top-quality designs for you in real-time!

3. Use social media

Social media marketing is incredibly powerful, and it’s free! There are many ways you can use it to create a unique business identity just like others, and it’s also easy to learn how to build social media presence that drives impact and return. For instance, you can understand your own brand better and identify the key aspects that make you different than others. You can also narrow down your target demographic so that you can generate appropriate content and market to the right people.

If you are able to align the tone and language of your social media posts with your brand’s vision, then you can create a unique identity rather easily. You can also try to be open to your customers’ feedback and complaints on social media platforms to create a positive brand image and to build trust.

4. Write an eBook

If you are expert on a particular subject, which is possible if you run a business in a particular industry, then you can benefit greatly by writing an educational eBook on the same and offering it to others for free. This is because brand authority can drive business growth unlike anything else and also work as an important SEO ranking factor.

Writing an eBook is time-consuming, but it can help in giving your business a unique voice and image that it needs. Besides, you don’t even have to give it away on your website or social media accounts just like that, as you can host contests and give it to the winners. Otherwise, you can share the download link with only those who subscribe to your weekly/monthly newsletter. Many online businesses do this to expand their leads’ database and capitalize on email marketing.

5. Improve SEO

You may already know that you need to use Search Engine Optimization techniques to gain more visibility on Google’s SERPs and increase website traffic. However, did you know that you can use it for branding too?

All the big brands are already using SEO to spread brand awareness, and you need to jump on the bandwagon, too, if you haven’t already. You can get started by improving your website’s navigation and controls, and making it mobile-friendly. You should also take measures to reduce the loading time of the pages, enhancing the appeal with high-quality images and videos, and using copy that’s free of grammatical and syntax errors, etc.

As you can see, you don’t need a massive budget to create a unique and influential brand identity. There are plenty of affordable and even free online tools and resources that you can use to achieve that feat. Of course, the information shared above will be able to help you a lot to get started. Good luck!

Originally published via Inside Small Business

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